
Coach, and entrepreneur.
I help people move forward at moments that matter. With twenty years as an entrepreneur behind me, and a sharp eye for how people change.
I work with people at a turning point. Sometimes after dropping out, when the way back turns out longer than expected. Sometimes in the middle of a demanding career, when hard work no longer brings progress by itself.
Why people do what they do has always run through my work. For twenty years I led my own strategy and creative agency in Rotterdam and worked on brands such as Rabobank, Unilever and Holland America Line. That's where I learned how people perceive, decide and change course.
As a coach I translate that to the individual. I combine insights from behavioural psychology and neuroscience with a down-to-earth, practical approach. First understand what drives someone and what holds them back, then practise deliberately until new behaviour comes naturally.
I coach in Dutch, Polish and English. For many clients that is more than a detail: people who are understood in their own language take the first step sooner.
I know discipline and recovery outside work too, from martial arts and CrossFit to chess. Head and body in motion, at a pace that lasts.
My measure is simple. Insight isn't what counts. What counts is that someone starts moving again.
What I bring
Four kinds of experience. In every conversation they come together.
Strategy
Twenty years of learning how people perceive, choose and change.
Entrepreneurship
I led my own agency. I know pressure, responsibility and deciding on incomplete information.
Behaviour change
Methods from behavioural psychology and neuroscience, applied practically.
Language and culture
Dutch and Polish as native languages, professional English. A culturally sensitive eye.
Together in one conversation.
How I work
Five questions, in this order. Together they form the backbone of every trajectory.
- What drives you?
- We map what motivates you, what gives you energy and where it chafes.
- What holds you back?
- We find the beliefs and habits that slow you down, and test whether they still hold.
- How do you change it?
- With techniques from behavioural psychology and neuroscience, you practise new behaviour, deliberately and repeatedly, until it comes naturally.
- Where does your energy come from?
- Head and body draw on the same source. So we include sleep, recovery and movement, not as an afterthought but as the foundation.
- Who decides?
- You. I ask sharp questions and give honest feedback, but the choices are yours.
Languages: Dutch and Polish (native), English.
What can I help you with?
Reintegration
For reintegration agencies and their clients. UWV programmes from intake to final report, including after burnout or long absence. Towards work, or first taking part again. In Dutch, Polish or English.
See reintegrationHigh-performance coaching
For high performers who ask a lot of themselves, and of others. A sparring partner who thinks along, keeps you sharp and pushes back.
See high performance